Effective Date: May 7, 2026
Aure Serene (“Aure Serene,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit aureserene.com, place an order, contact us, create an account, subscribe to updates, or otherwise interact with our website and services.
By using our site, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
- Information you provide directly: your name, email address, phone number, shipping address, billing address, account details, and any information you provide when you contact us, submit a form, leave a review, or communicate with customer support.
- Order and transaction information: products purchased, order history, shipping details, billing details, and limited payment-related details necessary to process transactions. Payment card information is processed by third-party payment providers and is not stored in full by Aure Serene.
- Account and customer service information: login credentials, saved preferences, messages, support history, and records needed to resolve service issues, fraud reviews, chargebacks, or disputes.
- Automatically collected information: IP address, browser type, device information, operating system, approximate location derived from technical data, referring pages, on-site activity, and interactions with our store.
- Cookies and similar technologies: information collected through cookies, pixels, tags, log files, and similar technologies used to keep the site functioning, remember preferences, measure performance, prevent fraud, and improve the customer experience.
2. How We Use Information
We use personal information to:
- process, confirm, and fulfill orders;
- arrange shipping, delivery, returns, exchanges, and customer support;
- communicate with you about purchases, account activity, shipping updates, or service issues;
- operate, maintain, secure, troubleshoot, and improve our website and store;
- screen orders for potential fraud, misuse, chargebacks, or other harmful or unlawful activity;
- send marketing emails or promotional messages if you opt in or where otherwise permitted by law;
- maintain business, accounting, tax, and compliance records;
- protect our rights, enforce our policies, and comply with legal obligations.
3. How We Share Information
We do not sell your personal information for monetary compensation. We may share information with trusted third parties only as reasonably necessary to operate our business, including:
- payment processors, checkout providers, and fraud-prevention services;
- shipping, delivery, fulfillment, and logistics partners;
- website hosting, security, analytics, customer support, email, and technology service providers;
- professional advisers, auditors, legal authorities, regulators, or law enforcement where required by law or necessary to protect rights, investigate fraud, or respond to valid legal requests;
- a buyer, investor, lender, or successor in connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business.
4. Cookies, Analytics, and Similar Technologies
We and our service providers may use cookies and similar technologies to keep the site working properly, remember preferences, maintain cart and checkout functionality, understand how visitors use the site, and improve performance and security. Some third-party services we use may also place their own cookies or collect technical information when you use the site.
You can adjust your browser settings to block or remove cookies, but some parts of the site may not function correctly if you do.
5. Marketing Communications
If you subscribe to promotional communications, we may send you updates about launches, products, promotions, or brand news. You can unsubscribe at any time by using the unsubscribe link in the message or by contacting us at [email protected].
6. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain business and tax records, resolve disputes, prevent fraud, enforce our agreements, and comply with legal obligations.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on where you live, you may have rights to request access to, correction of, deletion of, or restriction of certain personal information, or to object to certain processing. You may also have the right to request a copy of certain data, withdraw consent where processing is based on consent, or opt out of certain marketing communications.
To make a privacy-related request, contact us at [email protected]. We may need to verify your identity before completing certain requests.
9. Residents of Certain States and Regions
Residents of certain U.S. states, the European Economic Area, the United Kingdom, or other jurisdictions may have additional rights under applicable law. We will handle qualifying requests in accordance with the laws that apply to the customer making the request.
10. Do Not Track
Because there is not yet a universally accepted standard for browser-based Do Not Track signals, our site may not respond to every such signal in the same way.
11. Third-Party Services and Links
Our site may contain links to third-party websites, plugins, social media services, or payment tools that are not controlled by Aure Serene. Their privacy practices are governed by their own policies, and we are not responsible for those third-party practices.
12. Children’s Privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and delete it if appropriate.
13. International Visitors
Aure Serene operates from the United States. If you access the site from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date above. Your continued use of the site after changes become effective means you accept the updated policy.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at [email protected].